Ecommerce PPC Services Australia

Virtual Timber & Hardware

Melbourne Office:

Unit 301 , 198 Harbour Esplanade Docklands, VIC — 3008

Auckland Office:

210 Dairy Flat Hwy Albany Auckland 0632 New Zealand

Email:

[email protected]

Phone:

+0457 457 354

Services

Best Ecommerce PPC Services

Gone are the days of throwing thousands of dollars at radio, newspaper, TV, or print advertising with no measurable results. Today, most companies reach their audience on the place they hang out most of the time – online.

PPC advertising gives your business the unique advantage of targeting ONLY the people looking for your exact product or service, and to get real-time data on how your ads are performing.

There’s a real art to mastering PPC advertising. When done right, it can bring in thousands of new hits or leads every month. But get it wrong, and you could end up throwing your advertising budget away on bogus keywords or the wrong platform.

We live and breathe digital advertising; we have a proven track record of generating more leads and building audiences.

We base our campaigns around the most up-to-date user data and are always tweaking our campaigns based on up-to-the minute insights. We’re not interested in shortcuts or black-hat tactics – we’re excited to achieve the best results for your business.

We see PPC advertising as a long-term partnership, where we can tweak and adjust campaigns to target new audiences or explore opportunities. We bring the people to you, and you give them exactly what they’re looking for.

PPC ads reach audiences cost-effectively

Pay-per-click advertising campaigns allow you to have total control of your budget, targeting, and ad placements. With ongoing PPC campaign optimization, you’ll quickly find the sweet spot between budget and results. With our PPC advertising services, you’ll never pay for ad impressions or reach. You only pay for clicks, so you’re fully in control of your budget.

PPC ads provide instant traffic

While organic marketing efforts are focused on getting your content on the first page of Google, PPC advertising slots are already there – so why not take advantage of them and start generating business? Climbing the organic search rankings for keywords can take months. Organic growth is necessary for building a long-term brand, but sometimes there is a need for more instant results. This is where PPC can help. We can design and implement a campaign for your business that will start driving targeted traffic to your business instantly.

PPC ads drive the warm leads

PPC ads allow you to reach the right people at the time they are actively searching for what you are selling. Not only will you pay per click but your product will be put in front of users who are already interested in what you must sell.

PPC user data helps your SEO strategy

You can test your keyword strategy in PPC before committing to long-term SEO strategies. Where organic keywords are largely hidden due to privacy, there is no such restriction with paid search, which means you can get a full overview of the keywords that convert and at what percentage and cost. This means that PPC keyword data can be directly fed into organic search marketing (SEO), as well as used in existing optimization of metadata, headlines, and keywords.

PPC ads don’t depend on algorithm changes

Unlike content marketing and SEO which depend on search engine algorithm updates, PPC advertising offers stability. PPC algorithms rarely go through high-impact changes, meaning you can quickly judge how your current and future campaigns will perform based on previous metrics.

PPC ads offer multi-layered targeting options

PPC advertising puts metrics like users’ ages, locations, and interests at your fingertips, making it easy to target specific customer profiles locally and globally. Even better, as you experiment with PPC campaigns, you’ll be able to see what kind of users respond to your campaigns, and what platforms those users use, so you can hyper-target different audienceson platforms where they convert best.

PPC user data benefits your social media strategy

An integrated PPC campaign across search and social can reduce the cost per acquisition while converting significantly more customers than standalone PPC campaigns. This is because you will get more cross-channel customer data that can be combined strategically to improve your campaigns further.

PPC ads allow for smart retargeting

PPC advertising combined with analytics allows you to see how a user interacts with your campaign and retarget those people who didn’t convert. Let’s assume you run a PPC campaign for a new compost brand. A user clicks on your ad but doesn’t purchase the product. You can then retarget that user with display ads across the web to keep yourself at the front of their mind. Retargeting works because you know that the user is already interested in your product, they just might need more time to decide.

PPC ads lead to positive ROI

Everything that can be measured, can be improved and monetized. Unlike many other advertising options, PPC campaigns are easy to measure, which means that you can improve your ads until they produce a positive ROI.

Our Process

1. Assign an Experienced PPC Manager to your Account

One of our PPC managers will be dedicated to your account, along with one of our in-house Account Managers, who will bring you through our on-boarding process to ensure we are meeting every single need of your business.

2. Google Merchant Account & Keywords

First, we either gain access to, or create your Google Merchant Account. We want to connect & optimize for delivery.We want to spend money on the most cost-effective keywords. We will do our research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in.

3. Ad Creation & Management

While Shopping Ads may seem easy to set up, they can be challenging to master if you don’t have the right strategy in place. Part of that strategy includes the ads.

You can reach shopper specific-search queries with clickable images at the very top of the search results (above organic results).

4. Monitoring, Analyzing & Reporting

You will have access to your live, custom dashboard that will be tracking all of your ad spend, your Shopify, WooCommerce or BigCommerce website, & any other marketing campaigns that we have implemented for your business.

On a bi-monthly, monthly & quarterly basis, we will provide detailed reporting of your campaign. You will receive custom reports tailored to the KPI’s that we’ve identified during the on-boarding phase of our new clients.

Services

The Most Effective PPC Strategy for Your Business

You can see many new customers visiting and buying from your shop if you run the right types of PPC Campaigns. At VTH, we are expert in knowledge and science behind PPC Ad Strategies.

At VTH, we are expert in knowledge and science behind PPC Ad Strategies.

We know how tweaking some basic rules of PPC can yield the results our clients want. We also know what might work for one client might not work another, so we create customised strategies. We will balance out broad and extremely specific keywords, bid on keywords similar to your competitors, focus on landing page’s design and content, analyse your website’s design and text ad copy, and maintain the keyword consistency between your ad’s text and landing page’s text.

Best eCommercePPC Services